​PRIVACY AND COOKIES POLICY

Last Updated:  October 2026

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This Privacy and Cookies Policy explains how personal data is collected, used, protected and retained in connection with www.mrsavethebrain.com, official correspondence with the Social Silence Office (SSO) — Contemporary Art Archive, and the Off-Market, Direct-to-Collector acquisition of MR SAVETHEBRAIN Masterpieces.

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The policy applies to website visitors, individuals submitting enquiries, prospective and existing collectors, and other parties communicating through the official channels.

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Personal data is handled in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable data protection legislation.

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1. DATA CONTROLLER & OFFICIAL PRIVACY CONTACT

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Data Controller: Alessandro Vianello

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VAT Number: IT04949660270

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Professional Address: Via Astorre Baglioni 39, 30173 Venice (VE), Italy

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Official Email: office@mrsavethebrain.com

 

Alessandro Vianello is the Data Controller responsible for the personal data processing described in this policy and the Official Seller identified in the Terms of Sale & Authenticity.

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The Social Silence Office (SSO) — Contemporary Art Archive is THE SOLE AUTHORIZED OFFICE FOR MR SAVETHEBRAIN.

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It administers official correspondence, private acquisition enquiries, authentication, certification, registration and provenance documentation.

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The Social Silence Office is the official contact point for privacy-related enquiries. It does not constitute a separate Data Controller.

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MR SAVETHEBRAIN remains an anonymous, Off-Grid artistic identity.

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The Artist's anonymity does not limit the transparency of the applicable data protection responsibilities.

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2. PERSONAL DATA WE COLLECT

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We collect only the categories of personal data relevant to the purposes described in this policy.

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CONTACT & ENQUIRY DATA

 

When a visitor submits an Off-Market Protocol Request through CONTACT, the following information may be collected:

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• First name and last name.

• Email address.

• Telephone number, when voluntarily provided.

• Enquiry details and other information voluntarily included in the message.

• Relevant dates, correspondence and information necessary to respond to the request.

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ACQUISITION & TRANSACTION DATA

 

When an enquiry develops into a private acquisition, additional information may be required, including:

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• Billing identity and address.

• Shipping address and recipient details.

• Relevant tax and invoicing information.

• Identification of the Masterpiece and allocated edition.

• Written acquisition offer, acceptance and confirmation.

• Payment references and administrative transaction records.

• Shipping, delivery, return and assistance correspondence.

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The website does not provide a public credit-card checkout. Acquisitions are settled by bank transfer under the applicable Terms of Sale & Authenticity.

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AUTHENTICITY & PROVENANCE DATA

 

Where necessary, the Social Silence Office maintains records associated with:

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• The Sovereign Certificate of Authenticity.

• The Unique Registry ID.

• The Original Edition and its identifying details.

• The primary acquisition and documented provenance.

• Subsequent ownership information voluntarily provided or otherwise lawfully recorded.

• Requests for authenticity and archival verification.

 

These records are maintained for identification, documentation and provenance purposes, not for financial profiling.

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TECHNICAL & WEBSITE DATA

 

The website and its technical providers may process information such as:

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• Internet Protocol (IP) address.

• Browser and device information.

• Security and connection logs.

• Technical request data.

• Cookies and similar identifiers associated with website operation.

 

Additional information relating to cookies and tracking technologies is provided in Section 8.

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3. HOW PERSONAL DATA IS COLLECTED

 

Personal data is collected through:

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Direct interactions: CONTACT forms, email correspondence, private acquisition arrangements and requests for documentation or assistance.

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Acquisition administration: information required to confirm a transaction, issue documentation and organize the delivery of a physical Masterpiece.

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Technical systems: website hosting, security functions, form management and other technologies actually used by the Wix platform and any enabled integrations.

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Providing information through CONTACT is voluntary. However, the fields indicated as required are necessary to process the enquiry.

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Additional information required for an acquisition may be necessary to perform contractual obligations or comply with applicable legal requirements.

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Submitting an enquiry does not constitute an acquisition, an allocation or consent to receive unrelated promotional communications.

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4. PURPOSES & LEGAL BASES OF PROCESSING

 

Personal data is processed only where an appropriate legal basis exists under Article 6 of the GDPR.

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OFF-MARKET PROTOCOL — ENQUIRY MANAGEMENT

 

To receive, evaluate and respond to enquiries concerning MR SAVETHEBRAIN Masterpieces, their acquisition, authenticity or related official activities.

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Legal Basis: Pre-contractual measures requested by the individual where relevant to a potential acquisition; legitimate interest in responding to other appropriate professional or administrative communications.

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PRIVATE ACQUISITION & CONTRACTUAL ADMINISTRATION

 

To prepare written offers, manage acceptance, confirm acquisitions, administer payments and invoices, organize production and delivery, and handle returns or assistance.

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Legal Basis: Performance of a contract or pre-contractual measures requested by the individual.

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AUTHENTICITY, CERTIFICATION & RHV REGISTRY

 

To document Masterpiece identity, Original Edition numbering, authentication, primary allocation and provenance continuity.

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Legal Basis: Contractual obligations connected to the acquisition and, where applicable, the legitimate interest in preserving reliable authenticity records and preventing fraudulent attribution, subject to the rights and interests of the individuals concerned.

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TAX, ACCOUNTING & LEGAL COMPLIANCE

 

To comply with applicable fiscal, accounting and regulatory obligations and respond to legally binding requests from competent authorities.

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Legal Basis: Compliance with a legal obligation.

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WEBSITE SECURITY & TECHNICAL OPERATION

 

To maintain the functionality, security and integrity of the website, protect submitted information and prevent misuse.

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Legal Basis: Legitimate interest, where applicable, and the relevant rules governing essential technical technologies.

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OPTIONAL NON-ESSENTIAL TECHNOLOGIES

 

If non-essential tracking technologies are enabled, personal data processing and the use of device identifiers are subject to the applicable legal requirements, including consent where necessary.

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Legal Basis: Consent, where required by applicable law.

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5. SOCIAL SILENCE OFFICE — CONFIDENTIALITY & PROVENANCE

 

The Social Silence Office administers private communications through authorized channels.

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Personal data received in connection with an enquiry or acquisition is not published as part of the Artist's public activities merely because a person has contacted the office or acquired a Masterpiece.

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Collector identities, private correspondence and acquisition information are not disclosed publicly without an appropriate lawful basis.

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The RHV — Relative High Value History & Registry preserves the documentary history of allocations, authentication and provenance.

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The RHV is an archival and documentary system, not a financial profiling service or a guarantee of future market value.

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Personal data contained in provenance records is subject to access restrictions, data minimization and the applicable rights of the individuals concerned.

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The Social Silence Office does not sell or rent personal data to third parties for advertising purposes.

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Appropriate technical and organizational security measures are adopted in relation to the nature of the data and the risks involved. No system can provide an absolute guarantee against every possible security incident.

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6. SHARING PERSONAL DATA WITH SERVICE PROVIDERS

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Personal data may be shared, only where necessary, with service providers involved in the operation of the website and the administration of official acquisitions.

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These may include:

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• Wix: website hosting, form submission processing and platform services.

• Email and communication providers: delivery and management of official correspondence.

• Banking institutions: processing and verification of bank-transfer payments.

• Professional couriers and logistics providers: insured transportation and delivery.

• Customs and transport operators: documentation required for international shipments.

• Accounting and professional advisers: fiscal, administrative and legal compliance.

• Technical security providers: maintenance and protection of the website and its systems, where used.

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Where a service provider processes personal data on behalf of the Data Controller, the applicable contractual and data protection requirements are observed.

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Certain recipients, such as banking institutions and public authorities, may act as independent controllers for their own legally defined purposes.

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Personal data may also be disclosed where required by applicable law, a competent authority or the legitimate establishment, exercise or defence of legal claims.

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7. INTERNATIONAL DATA TRANSFERS

 

The website is operated through Wix and may rely on technical or professional service providers whose activities involve processing or accessing personal data outside the European Economic Area.

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Where transfers are subject to the GDPR, appropriate mechanisms are used as required by law, including relevant adequacy decisions, Standard Contractual Clauses or other applicable safeguards.

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International acquisition and delivery may also require relevant recipient details to be shared with carriers, customs authorities or other parties involved in cross-border transportation.

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Such transfers are limited to information necessary for their respective purposes.

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Individuals may request further information about applicable international transfers and safeguards through the official privacy contact.

 

 

 

 

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8. COOKIE POLICY — COOKIES & TRACKING TECHNOLOGIES

 

WHAT ARE COOKIES?

 

Cookies are small files or identifiers that a website can store on a visitor's browser or device.

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Similar technologies may also be used to support website functionality, remember preferences, provide security or collect information concerning interactions with online services.

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Cookies may be placed directly through the website or through services provided by third parties.

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WIX — WEBSITE PLATFORM

 

www.mrsavethebrain.com operates through the Wix website platform.

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Wix uses essential technical technologies to support the operation, stability and security of websites.

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Other cookies or tracking technologies may depend on the actual website configuration, installed applications, embedded content and integrations.

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ESSENTIAL & TECHNICAL COOKIES

 

Essential cookies and similar technologies support necessary website functions, including security, connection stability and the delivery of services requested by visitors.

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Where they meet the legal requirements for strictly necessary technologies, they do not require prior consent, but their use remains subject to appropriate disclosure.

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FUNCTIONAL, ANALYTICS & OTHER NON-ESSENTIAL TECHNOLOGIES

 

Functional technologies may support optional features and visitor preferences.

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Analytics technologies may provide information about website usage and performance.

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Their classification and the need for prior consent depend on their actual purposes, configuration and the conditions established by applicable law.

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Marketing or profiling technologies, if used, are subject to the applicable consent requirements.

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Non-essential cookies and similar technologies requiring consent must not be activated before valid consent has been obtained.

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THIRD-PARTY SERVICES & COOKIE INVENTORY

 

The identity of relevant providers, the purposes of their technologies, the categories of information processed and the applicable retention periods must reflect the services actually operating on the website.

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A current inventory of the relevant cookies and technologies is to be maintained on the basis of the website's technical configuration and the information supplied by the respective providers.

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Further general information about cookies used by Wix is available at:

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https://support.wix.com/en/article/cookies-and-your-wix-site

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COOKIE CONSENT & PREFERENCES

 

Where consent is required, visitors must be able to make an informed choice regarding non-essential cookies and similar technologies.

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Consent may be withdrawn in accordance with the controls made available on the website.

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Visitors can also manage or delete cookies through their browser settings. Restricting essential technologies may affect certain website functions.

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The continued use of the website, without an appropriate affirmative action, does not in itself constitute valid consent to non-essential tracking.

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9. DATA RETENTION

 

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, subject to relevant legal obligations.

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CONTACT & ENQUIRY RECORDS

 

Enquiry data that does not lead to an acquisition is retained for the time necessary to respond, manage reasonable follow-up correspondence and address any related legal requirements.

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Records that are no longer necessary are deleted or anonymized under the applicable retention procedure.

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CONTRACTUAL, FISCAL & ACCOUNTING RECORDS

 

Acquisition documents, invoices, transaction records and other information subject to statutory retention obligations are preserved for the relevant legal periods.

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Under applicable Italian accounting and fiscal rules, certain documents are ordinarily retained for ten years, subject to different requirements where legally applicable.

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AUTHENTICITY & PROVENANCE ARCHIVE

 

Documentary information necessary to identify a Masterpiece, its Original Edition, Unique Registry ID and certified provenance may require longer preservation.

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The conservation of an archival record does not justify the indefinite retention of all personal information associated with an acquisition.

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The necessity and scope of personal data retained in provenance records are subject to appropriate review.

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TECHNICAL DATA & COOKIES

 

Technical records, cookies and similar identifiers are retained according to their actual purposes, applicable legal requirements and the configured retention periods of the relevant services.

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10. YOUR RIGHTS UNDER THE GDPR

 

Where provided by applicable law, individuals have the right to:

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• Access: request information about their personal data and obtain a copy.

• Rectification: request correction of inaccurate or incomplete information.

• Erasure: request deletion where the legal conditions are satisfied.

• Restriction: request limitation of processing in the circumstances provided by law.

• Objection: object to certain processing activities based on legitimate interests.

• Data Portability: receive applicable personal data in a structured, commonly used and machine-readable format.

• Withdrawal of Consent: withdraw consent at any time, where processing is based on consent, without affecting the lawfulness of earlier processing.

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Rights relating to automated decision-making may also apply under Article 22 of the GDPR where its conditions are met.

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Requests are handled within the time limits established by applicable law, ordinarily within one month, subject to permitted extensions.

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The exercise of these rights may be limited where legitimate retention is required by law or other applicable legal provisions.

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Individuals also have the right to lodge a complaint with the Italian Data Protection Authority or another competent supervisory authority.

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Privacy Contact: office@mrsavethebrain.com

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11. MINORS & AUTOMATED COMMUNICATIONS

 

The website is dedicated to the presentation of contemporary Fine Art and the management of related professional and private acquisition enquiries.

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It is not specifically directed at children, and the Social Silence Office does not intentionally solicit unnecessary personal data relating to minors.

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Where an automated email acknowledgement is enabled, it confirms receipt of an enquiry only. It does not constitute acceptance of an acquisition or a decision to allocate a Masterpiece.

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An enquiry does not automatically enroll the sender in a promotional mailing list.

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12. CHANGES TO THIS PRIVACY & COOKIES POLICY

 

This policy may be updated to reflect changes in the website, technical services, data processing activities or applicable legislation.

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The updated version will be published on the official website with the relevant revision date.

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Where a change requires additional information, a renewed consent or other specific measures, the applicable legal requirements will be followed.

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Continued browsing does not replace any consent legally required for a particular processing activity.

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13. OFFICIAL PRIVACY CONTACT

 

SOCIAL SILENCE OFFICE — CONTEMPORARY ART ARCHIVE

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THE SOLE AUTHORIZED OFFICE FOR MR SAVETHEBRAIN

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​Official Email: office@mrsavethebrain.com

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DATA CONTROLLER

 

Alessandro Vianello

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VAT Number: IT04949660270

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Professional Address: Via Astorre Baglioni 39, 30173 Venice (VE), Italy

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Privacy enquiries and requests to exercise GDPR rights may be submitted through the official Social Silence Office email address.

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The Social Silence Office and the Artist's studio are private facilities and are not open to the public.

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This policy should be read together with the site's Terms of Sale & Authenticity and Website Terms & Conditions, where relevant.